ILLUSTRATED GLOSSARY
SOCIAL MEDIA CULTURE
As a teenager of the 21st century I spend my entire day glued to the phone, a majority of which I spend on social networking sites like Instagram. Any child of my age is expected to create an Instagram account and post regular updates of his life.
Like any other community, social media has its own norms, rules, rituals and practices some of which are
Posting regularly on the platform
Sharing stories or short clips of your life
Making fun musical reels
Liking and Commenting on the post of your friends
Sending memes to your friends
Not over sharing extremely personal information like bank accounts
Voicing your opinion and supporting popular and important movements like #BLM or #meetoo
Spreading positivity and acceptance
There are many unsaid beliefs within the community
Not accepting the requests of unknown people
Not spreading hate or writing negative comments
This Modern culture is also a medium for expressing our tradition cultures
The feeling of belonging and oneness still pertains
Feeling of nationalism and patriotism is spread by the active engagement of people on social issues
Non materials culture of social media is reflected by the following Material aspected
Photos
Stories
Emojis
Quotes
Hashtags
WHY IS STUDYING CULTURE IMPORTANT FOR A DESIGNER
it’s very important for a designer to understand culture as we cater to a community. By understanding there beliefs, we get an insight into there mind and create a design that suits there liking. Eg vastu in interior designing
MY KEY REALISATIONS AND LEANINGS DURING THE PROJECT
I always associated festival with religion, never culture or community. I had a belief that ever festival is a religious activity that is used to pay homage to someone I have no faith in. I didn’t even know my community until I started doing this project. However this project changed my perspective. I now understand that culture is more than just the rituals and norms we follow. It is about the values that we are able to extract from it. A major eye opening experience for me was when I asked my grandmother for the photos of the pooja and she showed me a whole album full of photos. However there where no photos from the recent times. That’s when I realised that our culture is slowly dying and I need to play a role in protecting it.
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