ACTIVITY 1- PERCEPTION
Think lab is a creative space that has enabled me to exercise my imagination. I was able to understand the importance of viewing an object from various perspectives. I was also able to learn the importance of group work, learning and sharing. It enabled me to interact with my peers and understand there point of views as well as learn from them.
INTRODUCTION
We were introduced to the topic of the day 'perception'. Our tutors helped us understand how different people view objects/shapes in different ways
WARM UP ACTIVITY
This was one of our first group task, we were asked to draw different objects that we associate with a particular shape. It was a very great experience. Everyone had great ideas to contribute and we were able to come up with somethings that were new and creative.
MAIN ACTIVITY
This was an extension to the warmup activity. I did this activity with my group members Rohan, Pooja, Yukta and Riva. The use of colours was really appreciated by the tutors and i will keep that in mind during future projects.
this was the work of my peer Pooja. Her use of shapes really inspired me.
REFLECTION
I really enjoyed the first activity of think lab. I really liked the concept of warm up activity as it allowed me to be awake and prepared for the day. I really enjoyed the peer interaction, this was my first time interacting with my peers in a formal classroom setting. My group members contributed great ideas to the project. I always knew we all had our own perspectives and ways of viewing things but this was the first time that i realised this consciously. I now look back at the childish talks that i used to have with my friends regarding what shapes we see in the clouds, but with a deeper insight and understanding. I now look around at various shapes and perceive/see other objects in it. This has enables me to be more sensitive as a designer. This activity really encouraged me to look beyond what is apparent and expand the the horizons of my mind.
A. Achievements
There was no conflict of opinion, everyone was at the same wavelength. It was a smooth sailing.
Great time management and coordination. More work, less talk.
B. Failures
Network issues led to poor communication.
Everyone started working together on the google slides causing confusion
C. Group Functioning
We began the activity by dividing the work. everyone had a separate job. We communicated the ideas via the chat. Everyone was given an opportunity to speak and express there opinion one at time to avoid confusion. In the end we compiled our work.
D. Things we would do differently
We would keep the materials ready before hand so we don't have to run around.
We would also make sure that only one person is assigned to work on google slides.
E. Learning Mantra
Every person has something to offer. We need to respect everyones opinion and be patient in understanding there perspective.
ACTIVITY 2- SCALE AND CONTEXT
This time in think lab we adopted a different approach than before, instead of the introduction we were first given a warmup task. This allowed us to rejuvenate and revitalise our creative during the morning and enabled us to be better prepared for the main activity.
WARM-UP EXERCISE
We were each assigned one object in a group. We had to draw the object from different angles and perspectives. My group, which included, Pooja, Riva, Nanki and Nitika, were given a stapler. Initially we were quite intimidated u the stapler since it is a pretty complex object. However gradually we were able to focus on the positive aspects of the object. The availability 9, so many sides, views, and perspectives enables us to capture many aspects of the same object. It was extremely interesting to recognise the small details of the stapler, such as the hook at the back to remove the Pins and the spring mechanism. The stapler was a pretty heavy object, made with a lustrous metal with a plastic cover.
INTRODUCTION
We were now introduced to the topic of the day, scale and context. It enabled me to understand the importance of size, ratio and proportion, and the way In which context or a background can change the nature and use of an object. I was able to gain knowledge that I further used during the main activity.
MAIN ACTIVITY
We had to design a new product by scaling up our original product, the stapler.
Here I was inspired by the idea of stapler as a dispenser of pins, I readapted it to transform it into a soap dispenser
parking lott
GROUP SHARING
We all shared our ideas, and got the feed back from our tutors. I personally loved the work of my peer, Vrinda Arora, her re-adaptation of a tape dispenser as a boat and a gaming machine was really unique and something that I would have never thought of.
REFLECTION
My experience with the activity was very interesting. It was really nice to see how my knowledge of perspective came in use while making the rapid sketches. This activity almost forced me to think outside the box, I often associate objects with a particular function, linking the same object with a completely different function to me felt uncomfortable and strange. However, this was the beauty of todays activity. I believe that the goal, which was to make us think in an unconventional way was fully achieved. I now see myself viewing things a bit differently, for instance while eating almonds during the break i couldn't help but think what would happen if i changed its scale and magnified it. I believe that this though would now be ingrained in my mind and add beauty to all my future projects. Like always I also really enjoyed working with my new team and interacting with them on this virtual platform.
A. Achievement
Our group was able to achieve the goal within the time allotted to us.
We were also praised for our ideas, and neatness of sketches.
B. Failures
There was a lack of communication among the group members, everyone was more focused on working individually rather than together.
C. Group working
My group members worked individually yet together by constantly reminding everyone of the time constraints and sharing there ideas.
D. Things we would do differently
I would like to communicate more with my group members and get to know there thought process and how they come about with new ideas.
E. Learning mantra
Everyone has there own individuality, even by working separately you can still compile your work together to reveal a great piece of art with so many different dimensions and ideas.
ACTIVITY 3-STAKEHOLDER MAPPING
INTRODUCTION AND WARM UP
Instead of a straight forward introduction we were given a small activity to rejuvenate our minds and get them running. We were shown a picture and then asked to analyse the stake holders involved in the scenario. It was a nice way to get us thinking early in the morning and for me this was a more effective way of learning than a plain verbal introduction.
MAIN ACTIVITY
We made a stakeholder map to analyse the various parties involved in a particular economic activity. It helped us understand direction of the monetary exchange that take place between the manufacturer, supplier, wholesaler, retailer and the consumer.
2. Drawing the scene from our own perspective was a very engaging way to put ourselves in the mind of one of the participants in the scene and visualise there contribution to the activity unfolding. I took the perspective of a wealthy shopkeeper within the building looking out at the street vendors
GROUP SHARING
My group, which included Navya, Sanskriti and I, shared our work with the rest of the peers. I really liked the work my group member Sanskriti.
REFLECTION
This was a very practical activity which helped me understand the very essence of the relationship between the seller and the consumer. As a designer it’s very important to understand the target audience as well as the means to reach them. Doing the stakeholder mapping allowed me to think about the chain of supply In a way that I never did before. It encouraged me to look at design from a more practical point of view, i often found myself asking the questions like- is it logically?is it worth the money y? who will but the products i design? how will the products reach them? At the same time sketching the perspective of a rich shopkeeper made me more conscious of the contrast between him and the street vendors without the influence of emotions and personal opinions.
A. Achievement
We were able to complete the work despite of the time crunch
Everyone worked together especially when it came to the the mapping. No one was silent and everyone was activity participating
B. Failures
We did not communicate well during the sketching activity leading to confusion regarding who was doing what and from whom’s perspective.
We need to focus more during the briefing so as to avoid misconception.
C. Group working
Like always we divided the work amount the member. Navya looked after the main and national stakeholders while Sanskriti focused on the other and international stakeholders. They communicated there ideas to me while I working on making the map.
D. Learning mantra
Focus more on the detail and try to look at many aspects of a particular thing.
ACTIVITY 4- EXPRESSIVE TYPOGRAPHY
INTRODUCTION
After getting to know the topic of the day “expressive typography” I was very enthusiastic since I have always been very interested in word art and logo designing.
We began the day by understanding the meaning of expressive typography and then moved on to some examples. The most significant of them was the word “balancing” though everyone had an almost similar definition of the word balancing, there was a great amount of contradiction when it came to analysing the various typography’s.
WARM UP ACTIVITY
My team which includes Saumya, Nikita, Riva, and me, were given the words stressed and creative.
In the word stressed I tried to show case the crushing feeling one experiences when under stress. I did multiple experiments with different letters and narrowed it down to two options. The T crushing the rest of the letters and the two E’s in chaos describe the feeling of stress pretty well. Though they are similar in terms of the basic concept, i believe the change in letters adds a lot of variety inspite of the similarities I was really satisfied with my results
The typography Creative was a difficult nut to crack. Unlike stressed creative is an extremely vast concept for which there is no single definition. I was pretty satisfied with the font I used for creative although I feel like I could have been a bit more ‘creative’. inspite of all this the idea is pretty fresh and unlike anything i have seen before.
MAIN ACTIVITY
I chose the theme of BIPOLAR DISORDER.
My narrative was
“Which of my feelings are real? Which of the me's is me? The wild, impulsive, chaotic, energetic, and crazy one? Or the shy, withdrawn, desperate, suicidal, doomed, and tired one? Probably a bit of both, hopefully much that is neither.”
-Kay Redfield Jamison
I believe that my typography was pretty straightforward, the various faces, each of whom have a different font, is my way of depicting the different feelings of someone suffering from bipolar disorder. I used my digital media in a way that i never did before. I was able to present my words in a way that made them look chaotic and yet neat and legible at the same time,
REFLECTION
For me the best part of the day was when I was doing the main activity. When I chose the topic of bipolar disorder I had this idea in my my mind and I knew I had to do it. As someone who is not very good with digital mediums I was really worried about how I will present my work, as a result I went on YouTube and started my research on how to morph words with images, I was able to learn something new that I never knew before and also apply it successfully during the first attempt itself, which is always appreciable. It is really interesting how by doing simple things like enlarging the size of one letter or changing the font can have such a big impact on the message conveyed. I will definitely use some elements of typography that i learned today while writing the headings of my submissions to create a better impact.
A. Achievement
We were one of the first groups to finish our work even before the break
I was able to learn a new skill
B. Failures
I could have done better in terms of of the word “creative”.
C. Group working
We all decided to create one typography for each of the two letters. We reviewed each other’s work and gave suggestions.
D. Learning mantra
Do not restrict yourself to one project, try to incorporate other learning’s in it as well.
ACTIVITY 5-CHALLENGING ASSUMPTIONS
WARM-UP AND BRIEF
During the warm up when asked about our assumptions of tea, I was impressed by the active participation and wide range of opinions. I personally see tea as something that is over hyped and not worth the attention it attracts. I also presented the perspective that people outside India have about tea, “chai tea” as they call it. They see it as something that’s really exotic and worth showing off.
Another food item that we looked over was dosa as well as different kinds of dosa. Even though initially I saw dosa as something lowkey and humble during the last slide, with the change in the shape my assumption changed immediately. It went from humble to something you will find in a five start restaurant. When it came to mini dosa roll, I assumed it to be something meant for starters rather than a whole meal, while I found the waffle shaped dosa extremely deceptive and something that I would never eat.
MAIN ACTIVITY
My group members which includes Smriti, Sanskriti, Nitika and I, got bread pakoda or pakora. We wanted to transform everything that you would normally associate with bread pakoda in our Goal to transform this household evening snack into something Instagram worthy. After working one the assumption about the dish, done by smriti and aided by everyone else. We divided the work amongst the members based on everyone’s skill set. Nitika being the best at digital skills took on the task of making the poster, while I made the packaging. On the other hand Sanskriti and smriti worked on the logo and helped both of us with ideas.
Surprisingly, we didn’t not have much problem coming up with the ideas for the product. We had a lot of fun with the branding, trying to incorporate various memes with our poster, and juggling around with fancy words for pakoda.
GROUP SHARING
Like always group sharing was very informative and it was really interesting to see the work of my peers. It gave me more idea for my products as well.
REFLECTION
Our planning was extremely quick and crisp. We kept enough time on hand for any mess ups and also had back up plans. Even after having a basic plan we still continued to brain storm on how to improve upon the existing idea. We all were having a lot of fun, trying to make the branding light and relatable to the millennials. In the end it greatly improved our outcome and we were also successful in making everyone chuckle with our tagline.
Unlike the first session of think lab I now understand the working pattern better which helped to organise my work and manage my time in better way. My thinking has also become more open and I am now more encouraged to think outside the box and be more expressive about my opinions with my group members.
Fortunately in this case since we came up with the ideas pretty quickly, we were left with a lot of time to work on the product. There was a lot of communication amongst the members , which was also appreciated by the faculty. Everyone was supporting one another and helping them out whenever they faced a hurdle. We all got along and were enjoying the process, but yet we were focused on our work.
A. Achievements
Very good communication amongst the members
Good time management
Practical thinking with a good dose of comedy
B. Failures
For the first time I think I can confidently say that we achieved everything we set our to do without any failure
C. Learning mantra
Even a good plan needs to have room for errors
ACTIVITY 6 - NEW POSSIBILITIES
After being introduced to the topic, I was expecting to jump into the warm up activity or introduction but to my surprise we jumped directly into the main activity which was new.
I was pretty excited after hearing about the activity though I was a bit worried about my drawing skills and how it could become a hurdle in expressing my views correctly. But I decided to do into it with a positive attitude and just focus on my ideas.
MAIN ACTIVITY
The topic that we got, was if humans had one hand. Initially I was not really happy with the theme, since I really had no idea. But with the help of my teammates Anjali, Murchana, Navya, Nitika, I was able to find some direction and started working.
WORK FLOW
First we discussed on the basic anatomy of our one handed human. we decided to give our humans one hand in the middle of the chest with 4 fingers, 2 thumbs.
With the basic anatomy in place we developed a mind map to organise our thoughts as well as divide the work.
I worked on the cutlery, child care, writing techniques as well as the skeleton as well as the 3D models of the human and the cutlery.
EXPLANATION FOR MY CREATIONS
I developed two different kind of Cutlery that can be used with one hand
In case of the child cares, I developed a baby feeder that would go around the the mother’s neck. This was developed considering the difficult in looking after a child with one hand
Then I have the diaper changing stand. The legs of the baby is tied with the hell of the stand for an easier change.
Finally we have the baby crawler. This was made considering the difficulties a child would face in crawling while balancing with one hand.
incase of writing, though there was no change in the writing equipment’s, I wanted to show how it would be to write 6 fingers.
REFLECTION
I really enjoyed the activity, though initially it was quite intimidating, I was not really excited about getting the topic of 'if humans had one hand' as i had no ideas about it but once I got on the right track the ideas kept flowing. It was really nice to de-attach from reality and travel to a fantasy world with unlimited possibilities. This activity enabled me to think in many different directions, I never thought how the absence of one human limb could bring so many changes in our surroundings environment as well. I was thinking about everything from eating to car handles to writing and sleeping. It made me re think the way everything around us functions and the reasons for the same. It also made me appreciated how nicely we have adapted our immediate environment to suit the comforts of humans. It was quite refreshing to live in this self created mystical world of one handed humans.
I really liked the work done by my team member MURCHANA in this slide
A. Achievements
we completed everything one the time and had great time management.
We were able to come up with more ideas than what were expected of us.
We had great communication and team work.
B. Failures
Initially there was a bit of confusion regarding the anatomy of the one handed humans which caused some confusion
Everyone started working on google slides together causing some difficulties
C. learning mantra
Not everything possible has to practical. Everything that is not practical doesn’t have to mystical.
In other words, there is a balance between fantasy and practicality and the correctly balance can turn fantasy into a possibility.
ACTIVITY 7-THINKING TOOLS
INTRODUCTION
When we were introduced to the topic, “thinking toys” I had a hard time grasping the concept. I couldn’t understand how could there be a structure to helps us to come up with idea, ideas were vague in my mind. But after understanding the concept of slice and dice, understanding how characteristics constitute the attributes, I was able to grasp the concept better. Sharing and elaborating upon the characteristic of a simple pencil helped me understand how critical thinking can be turned into something creative.
WARMUP ACTIVITY
Me along with my group members, Garvit, Shubham, Aparna and Muskan, chose Fevicol as our object. We divided the categories and started working on them.
I worked on emoticons attributes. Though initially it was quite difficult to come up with some emotional associations with Fevicol, once I got in the flow, I was able to come up with a huge number of attributes.
MAIN ACTIVITY
Though the main activity was largely individual, my group members really helped each other whenever someone faced a hurdle. We discussed our ideas to get each other’s feedback. We also helped each other understand the concept of crossbreeding and idea box.
For slide and dice, i decided to go with spray paint. Though I don’t use spray paint that often I was able to list multiple attributes with ease.
For cross breeding I used a website called “random object generator” and combined the first two objects I got, which were notebook and sock. I decided to create a notebook which doubles as a sock organiser, with sections for weekly socks, missing socks, and various stickers such as “to be washed, party socks, to be repaired” for better organisation. I decided to call it “the notebook of a sock”
HOWEVER, i very quickly realised that the above product was based more on 'combining' rather than ' cross breeding'
thus i came up with a new idea that involved combining whale with a soap dispenser. i though that this would be a nice product to get kids interested in washing there hands.
Incase of idea box I decided to go with something basic and test my ability to transform it. That’s why I chose sticky notes. I worked with various materials, colours, shapes and dispensing mechanisms. The final product was a circular transparent sticky note made with OHP sheet, that comes with a dispensing machine.
GROUP SHARING
Like always group sharing helped me understand the thought process of my peers. Looking at there work helped me come up with more ideas. While the feedback of the faculty helped me work on the areas where i was lacking.
REFLECTION
I initially expected today’s exercise to be very cumbersome, however it was surprisingly enjoyable. I had a lot of fun especially with cross breeding. Even though i messed up and made a mistake i still tried to learn something out of it and included my failure in the final presentation. I impressed myself with my quick thinking which came in after i realised that i had made a mistake. I didn't wait for the feedback rather i immediately started working on the correct outcome. I really liked the idea of “self learning” that was involved in today’s activity. Often briefs get a little boring and repetitive, sometimes I lose my concentration. But today’s self learning element allowed me to concentrate completely and use my own thinking and logic to come up with a conclusion. I will continue to use these concepts in future whenever I am facing an idea block.
A.Achievements
I was able to complete the work within the time constraints
I was able to come up with many attributes, despite my initial mistake with cross breeding.
B.Failures
Not coming together for a group meeting from the start of the warm up activity led to some confusions
I railed away from the topic and worked in a hurry, thus making a mistake.
C. Learning mantra
Structures are not always boring and mundane. Critical thinking can be used to come up with creative ideas as well.
ACTIVITY 8-THINKING TOOLS 2
The brief of the activity was extremely “brief” this was the shortest introduction we ever had. The thinking tool SCAMPER Proved to be much more confusing than I had imagined. The idea of applying 7 different techniques in 1 object seemed extremely overwhelming. However the key was to get down and just do it.
MAIN ACTIVITY
SCAMPER- CLOCK
Substituting - I began but substituting a clock with a watch.
Combine- I combined the watch with a chip for quick online payments.
Adapt- I adapted the watch by changing its market to parents. This adding a screen for viewing the baby cam and this being able to keep an eye on the baby
Modify- I modified it by adding a lid that can be opened and closed. One side would have the screen for baby cam and the other will have the watch
Put it to other use- I turned the spokes of the watch into a fan
Eliminate- I eliminated the hook of the watch and replaced it with a slap on hand
Reverse/ rearrange - I reversed the the direction in which the lid opened. It opens towards the right instead of left.
However despite my best effort I was not satisfied with the final result. Thus I decided to apply scamper again
SCAMPER- TOASTER
Substitute- I substituted the metal with glass to enable us to see the bread while it’s being toasted to avoid over roasting
Combination- I combined it with waffle maker, in which u can add the batter to the divid and cook it
Adapt- I adapted it to the outside environment by adding a carry bag and making it solar battery operated
Modify- I modified by reducing the size to make it portable and adding a touch control panel
Put it to another use- I decided to add a new element to my project. A tin container that can be inserted inside the divid. You can put your food inside the tin , insert it in the toaster and heat it up. This served as a portable microwave.
Eliminate- I eliminated the cable
Revere/rearrange- I reversed the function, where it can be used not only for heating but also cooling the food and making ice creams.
CIRCLE OF OPPORTUNITIES
I then moved on to circle of opportunities.
I decided to choose Book as my object. I listed down the attributes of my book as well as other attributes that it could that you normally don’t find in a book.
I listed down my attributes and as my mother to choose a 2 random numbers between 1-12. I got 11 and 6, which was heavy and expensive.
The final product is a hard bound notebook with mulberry silk crocheting. Inside the notebook would be some of the most expensive and rare papers in the world, like papyrus paper, ganpi paper, gosammer, chiyogami, mulberry paper, monogamy paper, and 24 carat gold paper sheets. These sheets would also come with information regarding there history, making and best method of usage.
REFLECTION
Personally for me, this activity caused me to struggle a lot, despite being simple and straightforward I found it difficult to comprehend and apply so many tools on 1 object. I believe that my approach, where I worked on the object previously generated, instead of working on the original object, though yielded good result, made the process a bit more tricky for me. However once I got the hang of it and started working on the toaster things got easier and I was able to comprehend the purpose and changes better. Though Circle of opportunities is still a little unclear to me I’ll surely read and study about it more to make my understanding clearer.
A. Achievements
I completed not 2 but 3 completely sketched out and well thought out ideas within the given time
I was very happy with my idea for the toaster
I was able to correct my mistakes easily
B.Failures
I made a mistake in the circle of opportunities. My initial object was a notebook however I stretched it too far. In the end I changed my object to a book as my final object was closer to a book than notebook
I got extremely confused in reverse and rearrange. My initial ideas of rearranging in the clock was wrong however then I changed the opening direction of the lid to make it more relevant
C. Learning mantra
The best way to learn something is to just do it and not spend time thinking about it
ACTIVITY 9- 6 THINKING HATS
Like all the other thinking tools understanding the concept in the beginning was tricky. The idea of thinking hats in the beginning sounded very vague, especially because we got not introduction. Unlike the previous think lab session, we weren’t given any ready material as well, thus we were all on our own and it was a bit intimidating.
WARM UP ACTIVITY
My group which included Garvit, Amisha, Muskaan, and I, were given the white hat. We all did our own research and then shared our understanding with each other.
At one point, when I was confused I played a YouTube video in order to understand the concept, however i forgot that my Mike was not on mute. My group members noticed it and immediately came to my aid, in order to help me understand the idea of the white hat better.
We decided to move away from the idea of hat in order to explain the idea in a better way. We represented the idea of the white hat, with a dark room, and a single white light bulb to represent the unadulterated perspective which it is not subjected to emotions.
GROUP SHARING
The group sharing really helped me understand the idea of the 6 hats better. All the groups explained the 6 elements in great detail. Perhaps they understand how confused we as students are when it Comes to new ideas thus they tried to use simple language, graphics and examples.
GROUP SHARING
MAIN ACTIVITY
Main activity proved to be quite easy. We all divided the hats amongst us depending upon our understanding. We worked on the blue and black hat together.
We finished the work quite smoothly. I worked on the green hat and the blue hat.
In the end our over all idea was appreciated however, we had to make changed under the yellow hat as it did not radiate positivity, our white hat had too much information while our blue had did not talk about the use of other hats.
FINAL WORK
REFLECTION
Unlike the previous thinking tools I really enjoyed this thinking/ decision making tool. I was able to understand the process smoothly. Unlike the previous days I felt that the peer learning today was better as everyone wanted to the learn the other tools as well and thus were showing more concentration. As someone who is very indecisive I very much appreciate having a fixed pattern or a aid that helps me arrive at a conclusion. In the past activities I have been known to display more than one idea at once because I can not decided which one to select. Thus no one can appreciate the idea of 6 hats like i do and I will surely use this in future whenever i am facing a hurdle in decision making which for me is quite often.
A. Achievements
We were able to complete the work on time
Great communication and discussion
The peer learning today was really interactive
B. Failures
We could work harder on better and creative ways of presentation
C. Learning mantra
Debate, discussion and opposition is the first step towards a great idea
THINK LAB- REFLECTION
I remember the very first day of think lab, at that time I thought that think lab was only about learning how to think creatively, however of the course of the past 10 weeks I have realised that the goal of think lab is much larger than just thinking creatively. The goal is to help us learn how to work In a professional environment which was evident from the emphasis of team work and group management which was present in all the activities.
I strongly believe that think lab bought out a leader in me, when put in a group with people who were a bit shy and apprehensive to express there opinion I saw myself rising to the occasion and being a good sport. I am someone who is usually very pessimistic, however when in a group with multiple people I saw myself trying to encourage others and be positive as well.
For me the activity which impacted me the most was the thinking tools, but not for the reason you would expect. During the thinking tools 1-2, due to my lack of understanding, I made multiple mistake. I found myself mixing concepts and making petty mistakes. However these were also the activities that taught me to how to correct these makes. Upon the realisation of the mistake I worked fast to produce new ideas. During my final presentation I would also display my failed attempts, as I believed they also constitute my learning’s. This made me realise that your efforts may not always be successful, and instead of letting that put you down you should work harder to create something better. Earlier I used to just stick to one idea but after the thinking tools I saw myself coming up with multiple back up plans as well.
The best part of it all was to sit down at the end of the day and write all your learning’s and experiences in the blog. I can see myself coming back to these blog later down the line to re read about everything I learned during think lab and use it to come up with new ideas and creative solutions to my new problems.
THINK LAB- ILLUSTRATED GLOSSARY
1.PERCEPTION-Different ways of viewing a particular thing
2. CONTEXT - The background or setting that influences our understanding of
3. STAKEHOLDER - Parties involved in a particular economic activity
4. CHAIN OF SUPPLY - The network that connects the manufacturer and the consumer
5. EXPRESSIVE - The expression of our personal perspectives, opinions and emotions/ the ability to express our feeling or opinions eloquently.
6. TYPOGRAPHY - The art of arranging letters to convey a message
7. ASSUMPTIONS - Our preconceived notions about a particular thing
8. POSSIBILITIES - Things that might happen
9. ATTRIBUTES - Features or elements associated with that thing
10. DESCRIPTIVE ATTRIBUTES - The visible or tangible features of a product
11. FUNCTIONAL ATTRIBUTES - The functional properties/ pros and cons of a product
12. EMOTIONAL ATTRIBUTES - The feelings attached or associated with the item
13. PROCESS ATTRIBUTES - The making or manufacturing process involved
14. SOCIAL ATTRIBUTES - Its position or place in the community / contribution towards the society
15. CROSS BREEDING - The merging of two idea or products into something new
16. SUBSTITUTE - Replacing with something else
17. COMBINING - Joining together with something else
18. ADAPT - Changing the context
19. MODIFY - Changing an element slightly
20. REVERSE - Changing the direction/flow/pattern of working
21. ELIMINATE - Removing something
22. WHITE HAT - Facts and statistics
23. BLACK HAT - All the cons or negative aspects
24. RED HAT - The feelings, intuitions and emotions involved
25. GREEN HAT - New and creative ideas to solve the cons or make it better
26. YELLOW HAT - The pros and Positive aspects
27. BLUE HAT - The group working/ process involved
28. INJECTION MOULDING - A manufacturing process in which molten material is injected in a mould
29. CIRCLE OF OPPORTUNITIES - A tool which is used to generate ideas by mixing and matching the existing attributes of the product
30. MAPPING - A way of presenting information in the forms of a visual organiser
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