REFLECTION 3
The objective of any product is ensure a positive user experience. A logical and functional design will help the user achieve there goals efficiently and effectively. Likewise the form of the product should correspond with its purpose. For instance socks made in a rectangular or coffin like shape, may look different and unique but the would not be comfortable to the user. This might cause the user to associate the products with “marketing gimmicks” and create an emotional bias in the mind of the consumer. Apart from the functionality we also need to focus on the user response, which is naturally emotional. Despite being rational beings, we often subconsciously evaluate the products based on the emotional impact it had on us. Thus it is as important to address the emotional needs of the user as it is to address functional needs. Functional needs can be fulfilled by manipulating forms and taking feedback’s on user experience, for instance, during my object studies I got to know how many people find the seams on the toe of the socks uncomfortable when wearing tight shoes. If this problem was improved perhaps they could improve the experience of the consumers. Emotional needs are a bit difficult to fulfil as they are usually influenced by personal likes and dislikes, however by associating your product with positivity, such as providing mascots, using bright and warm colours, using story telling and providing option to personalise the products, can lead the customer to associate the product with positivity and reliability. Personally for me, my favourite socks are a bright neon yellow in colour because they are unique and evoke a feeling of happiness in me, even though they are not wearable on a day to day basis. Thus the appropriate functional and emotional design of a product leads to its success.
REFLECTION 4
(REVISED AS PER FEEDBACK)
A customer engages all his senses of smell, touch , sight and hearing while purchasing a product. Appearance is the first impression that the buyer gets of the product and can have a make or brake influence in whether or not the customer purchases the product. A consumer will buy the product irrespective of his requirements and needs if it is attractive to him. The aesthetics of an object is influenced by a number of factors such hai the demographics of the consumer. For example, the socks made for children would have colourful patterns and cartoons while the socks made for adults would be simple. Another factor is economic power, the clothes made for a person with a low purchasing power will be made with cheaper material and will have a poor tactile feel. The presentation and attractive/unique packaging also plays a role in enhancing the aesthetics of the product. Emotional design and the general perception of beauty within the geographical area also helps to make the product seem attractive to the user. Despite being rational being humans often analysis products based on there instinct, which is usually natural. Thus it is important that the product makes an immediate impact on the consumer.
FEEDBACK
REFLECTION 5
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